In the age of technology, your website can do wonders for your business. But that’s only if you’re doing it right. There are a lot of mistakes that a first-timer can make when they’re setting up their website.
However, out of all the mistakes that you can make for your business’s website, there are four mistakes that you don’t want to make it all.
These four mistakes can cut revenues and push away customers. That’s why we’re telling you how to avoid them. In this guide, we’ll tell you about these four mistakes and what you can do to boost your site’s activity. Let’s get started!
1. Lack of SSL Certificate
What is an SSL certificate? An SSL certificate is a digital certificate that establishes the security of your website and also your online credentials. An SSL certificate also helps with SEO. Sites that have an SSL certificate tend to outrank those without one.
How Do I Know if I Have an SSL Certificate?
If you need to ask yourself this question, chances are, you don’t have an SSL certificate. But if you need to double check, look at your website’s URL. If it begins with https, you have a secure server.
If it begins with http, then it’s the opposite. Some browsers have a lock next to the URL and this also indicates that you have an SSL certificate.
What Does an SSL Certificate Do?
For one, it helps your SEO rankings, which is one of the main reasons people like to have this. An SSL certificate also secures all data passing through the website, meaning that users won’t have to worry about data being stolen.
This makes users feel more comfortable because SSL certificates keep interactions private and information safe. Whenever a user accesses your site, if the SSL certificate is active, the browser and the site will begin an encrypted connection, allowing for safer passageways of data.
How to Get an SSL Certificate
Getting an SSL certificate is easy. You’ll want to use a certificate authority (CA) for this. They’re the best sources for SSL certificates.
If you don’t want to go through a CA, take a look at your web hosting plan. They sometimes offer certificates with the plan or options to go along with it.
If you want to go through a CA, we recommend options like Comodo and Symantec. They’ve been in the business for years and have a notable reputation when it comes to distributing SSL certificates.
Once you’ve chosen your CA and purchased the certificate, it’s time to install it.
Chances are, you didn’t purchase from your hosting provider. If you did, they’re probably going to install it for you.
If you purchased from a third party, then you’ll need to search up your hosting provider’s instructions on how to install the certificate.
The instructions are pretty much straightforward and usually require you to log into your WHM and find the place where you can install the SSL certificate.
2. No Clear Calls to Action
Any professional digital marketer will tell you that a call to action is important for any piece of content you write. When you’re creating content for your business’s website, that’s always the goal: to have a clear call to action.
People forget how important this can be towards grabbing that new client. If you’re just writing to write, then those prospects will probably leave within a minute or two.
You need to get them hooked, make them want to read more, and in the process, deliver your sales pitch.
The best way to do this is by writing content that specifically targets that client. It can be a problem they face or a question they have. Not only should you answer their question, but give them a reason to call you.
For example: “We may have given you a solution to your problem, but that doesn’t mean that will be the end of it. We recommend calling a professional web development agency like [company name] to help you with this.”
A clear call to action will be your best friend when it comes to landing clients organically.
3. Don’t Write on Irrelevant Information
You have five seconds to hook your reader before they leave. That’s a pretty short time. Because of this, you don’t want to write useless information.
People are here to get their questions answered and they want relevant answers, not something they can logically come up with while drinking their morning round of coffee.
Find topics that are relevant and interesting within the span of two years, or find topics that are timeless and can be written on forever.
Either way, try to actually answer the reader’s question. Padding up your content with sentences they don’t care about will only result in them leaving.
When you actually answer their question, that leaves a mark. That reader will remember your site and may come back for more. That could lead to a potential client and at worst, a new reader.
4. No Contact Form
Let’s say you’ve written a great piece. It’s packed full of awesome content and it has a concise call to action which your reader takes.
He’s interested in your business and he’s ready to contact you to see your rates…only to realize you don’t have a contact form.
Rookie mistake. How are you supposed to land new clients if they have no way of contacting you?
Never, ever, launch your site without a contact page. You’re practically asking for yourself to fail if you launch without one.
At Unimo Studios, we’ve dealt with a lot of website mistakes in the past from our clients. Little do they know, these mistakes can be easily fixed if they change how they approach their website.
Content is meant to attract customers, SSL certificates are meant to make the reader feel safe, and a contact form is used to help you close the deal.
These are standards we live by in the website development world and by addressing these problems, we’ve helped countless clients grow their businesses online.